The DeerAware campaign aims to reduce collisions with deer and reports:

1.5 million deer live wild in Britain
There are six main species of deer
There are up to 74,000 deer related traffic accidents in the UK each year
There are several hundred human injuries and several human fatalities each year as a result

“Road traffic accidents involving deer present a major problem in the UK as well as in many other countries in Europe. In the UK there is no system for central Government collation of road traffic accidents involving deer or other wildlife. The web site exists to offer basic advice on how to avoid a collision and to collect data on the number of accidents. Our research is the only national effort to collect data that could be used to save lives – the information you submit is an essential part of this important effort.”