Countryside Alliance (“we”) promises to respect any personal data you share with us, or that we get from other organisations and keep it safe.  We aim to be clear when we collect and process your data and not do anything you wouldn’t reasonably expect.  By entering into a draw, you are accepting and consenting to the practices described in this policy.

We collect information in the following ways:

Where we collect information about you from:

Sometimes you may give us your information in order to sign up for our membership, make a donation, purchase our products, enter into a draw or communicate with us.  Your information may also be shared with us by independent event organisers, for example a county show or the London marathon.  These independent third parties will only do so when you have indicated that you wish to support Countryside Alliance and with your consent. You should check their Privacy Policy before you provide your information to understand fully how they will process and share your data as we do not accept any responsibility or liability for the terms of these third-party policies.  In any event we will notify you (within one month of receipt or as soon as we next communicate with you or disclose such information if earlier) when we receive information about you from these independent third parties, including the identity of such third party and the purposes for which we intend to use that information.

Sometimes we may combine information you provide to us with information available from external sources in order to gain a better understanding of our supporters to improve our fundraising methods, products and services.

The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them.  This information comes from the following sources:

Third party organisations

You may have provided permission for a company or other organisation to share your data with third parties, including charities.  This could be when you buy a product or service, register for an online competition or sign up with a comparison site. 

Social Media

Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you might give us permission to access information from those accounts or services. 

Information available publicly

This may include information found in places such as Companies House and information that has been published in articles/ newspapers. 

When you use our websites or web applications Like most websites and web applications, we use “cookies” to help us make our technology  – and the way you use it – better.  Cookies mean that a website or web application will remember you. They’re small text files that sites and applications transfer to your computer (or phone or tablet). They make interacting with a website faster and easier – for example by automatically filling your name and address in text fields. There are more details in our Cookie Policy.

In addition, the type of device you’re using to access our website or web applications and the settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, what your device settings are, and why a crash has happened. Your device manufacturer or operating system provider will have more details about what information your device makes available to us.

What personal data we collect and how we use it

The type and quantity of information we collect and how we use it depends on why you are providing it.


If you purchase a Countryside Alliance membership, make a donation, sign up for an event or buy something from our shop, we will usually collect:

Your name

Your contact details

Your date of birth

Your bank or credit card details.

Where it is appropriate we may also ask for:

Information relating to your countryside pursuits

The reason for your donation (not compulsory)

We will mainly use your data to:

  • Provide you with the services, products or information you asked for.
  • Administer your donation or support your fundraising, including processing gift aid.
  • Keep a record of your relationship with us.
  • Ensure we know how you prefer to be contacted.
  • Understand how we can improve our services, products or information.
  • If you enter your details onto one of our online forms, and you don’t ‘send’ or ‘submit’ the form, we may contact you to see if we can help with any problems you may be experiencing with the form or our websites.
  • Process and manage your membership

In addition, we may disclose your personal information to third parties in the event that we sell or buy any business or assets (in which case we will disclose your personal information to the prospective seller or buyer) or if we are under a duty to disclose or share your personal information in order to comply with any legal obligation or enforce or protect any contractual or other rights, property or safety of our members or others.  This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

If we intend to use your personal information for any other purpose other than as listed above, we will notify you of such new purpose prior to such activity commencing unless we are unable to do so by law or it would require a disproportionate effort.

We do not anticipate that your personal information will be transferred outside of the United Kingdom.

We will store your personal information for the duration of your membership, and on termination your personal information will be immediately deleted.

Building profiles of supporters and targeting communications

We use automated decision-making profiling and screening techniques to ensure communications are relevant and timely, and to provide an improved experience for our supporters.  Profiling also allows us to target our resources effectively, which donors consistently tell us is a key priority for them.  We do this because it allows us to understand the background of the people who support us and helps us to make appropriate requests to supporters who may be able and willing to give more than they already do.  Importantly, it enables us to raise more funds, sooner, and more cost-effectively, than we otherwise would.

When building a profile we may analyse geographic, demographic and other information relating to you in order to better understand your interests and preferences in order to contact you with the most relevant communications.  In doing this, we may use additional information from third party sources when it is available.  Such information is compiled using publicly available data about you, for example addresses, listed Directorships or typical earnings in a given area.

We hope that you will consider these techniques to be a reasonable use of resource, but you do have the right to request that we do not process your information in this manner if you prefer.

Direct Marketing

Our marketing communications include information about our latest news, campaigns and event/competitions and with your consent, we will contact you to let you know about the progress we are making and to ask for donations or other support.  Occasionally, we may include information from partner organisations or organisations who support us in these communications.  We make it easy for you to tell us how you want us to communicate, in a way that suits you.


You have the right to ask us not to process your personal information for such marketing purposes.  We will usually inform you before collecting your information if we intend to use it for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain ‘opt out’ boxes on the forms we use to collect your data. Our forms have clear marketing preference questions and we include information on how to ‘opt out’ when we send you marketing. If you don’t want to hear from us, that’s fine.  Just let us know by ‘opting out’ when you provide your data or contact us on 0207 840 9200 or [email protected]

We do not sell or share personal details to third parties for the purposes of marketing.  But, if we run an event in partnership with another named organisation your details may need to be shared. We will be very clear what will happen to your data when you register.

How we keep your data safe

We ensure that there are appropriate technical controls in place to protect your personal details.  For example our online forms are always encrypted and our network is protected and routinely monitored.

We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.

We use external companies to collect or process personal data on our behalf. We do comprehensive checks on these companies before we work with them, and put a contract in place that sets out our expectations and requirements, especially regarding how they manage the personal data they have collect or have access to.

Some of our suppliers run their operations outside the European Economic Area (EEA).  Although they may not be subject to same data protection laws as companies based in the UK, we will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to us you agree to this transfer, storing or processing at a location outside the EEA.

We may need to disclose your details if required to the police, regulatory bodies or legal advisors.

We will only ever share your data in other circumstances if we have your explicit and informed consent.

Keeping your information up-to-date

Where possible we use publicly available sources to keep your records up to date; for example, the Post Office’s National Change of Address database and information provided to us by other organisations as described above.

We really appreciate it if you let us know if your contact details change.

Your right to know what we know about you, make changes or ask us to stop using your data

You have a right to ask us whether and how we are processing your personal information, to request access to your processed personal data, to obtain information in relation to the purpose of such processing, the type of information processed, the sources and recipients of your information, how long we store your information, whether we use automated decision making software, to correct inaccurate and complete incomplete information, to stop or restrict the scope of processing some or all of your personal data and to stop all automated decision-making processing.

You also have the right to ask us to erase your personal information and if it’s not necessary for the purpose you provided it to us for (e.g. processing your donation or registering you for an event) or you have withdrawn your consent for such processing, and such processing is not for a task in the public interest or for public health, or necessary to pursue our or a third party’s legitimate interests, or required by law or litigation, we will do so without delay.    We will also take reasonable steps to make any other third parties to whom your information has been shared aware of your erasure request.

You have a right to ask for a copy of the information we hold about you which we will do free of charge.  You may request a copy in an electronic format so that you can easily store it for your personal use and transmit it electronically to a third party. If there are any discrepancies in the information we provide, please let us know and we will correct them.

If you want to access your information, send a description of the information you want to see, proof of your identity and the format of the information requested by post to Countryside Alliance, 1 Spring Mews, Tinworth Street, London, SE11 5AN.   We do not accept these requests by email so we can ensure that we only provide personal data to the right person.

If you have any concerns please contact us on 0207 840 9200 or [email protected]  If you have any issue with the manner in which your information is processed or how we have dealt with your concerns then you have the right to make a formal complaint with the Information Commissioners Office.