Today the BBC Trust reported back on its review of the BBC’s rural coverage, concluding that there are “deficiencies” that need to be improved – read here

We are delighted that Heather Hancock, who headed the review, has listened so closely to the concerns of you our members. Your views about metropolitan bias, simplistic reporting and little programming for those who live in rural areas are all reflected in her report. 

Executive chairman of the Alliance, Barney White Spunner said: “Ms Hancock makes some excellent recommendations, especially her calls for rural business, economic and social issues to be covered as well as those concerning the environment and the reinstatement of the post of BBC rural affairs correspondent.

“The number of groups the BBC turns to when stories break also needs to be increased and we would appreciate a less simplistic view of rural affairs, broadcast for those who live in the country as well as those who use it.

“It’s now up to the BBC to implement the recommendations and we shall be watching carefully. We note that they have already announced some responses but superficial changes will not be enough – the changes the BBC needs to make are fundamental.”

Again, thank you all for responding to the consultation – your views will change the future of rural programming.