The “Rural Oscars” return for 2026, championing the businesses, people and projects that keep the countryside alive.
The Countryside Alliance Awards, known affectionately as the “Rural Oscars”, are back for 2026, shining a spotlight on the people, businesses and communities that make rural Britain so special.
From village shops and local butchers to community pubs, farm shops and inspiring rural enterprises, these awards celebrate the unsung heroes who go the extra mile for their customers, keep traditions alive and create opportunities for future generations.
For the thousands of small businesses that form the backbone of the countryside, being nominated for a Countryside Alliance Award is more than just recognition, it’s a celebration of their hard work, resilience and dedication. Past winners have told us that the awards bring a real boost to staff morale, strengthen ties with local communities and even open the door to new customers and opportunities.
Why nominate?
Because these businesses matter. They provide more than just goods and services; they are lifelines that keep rural communities thriving. They are places where friendships are made, where skills and traditions are passed down and where innovation meets heritage. By nominating, you’re not only recognising excellence, you’re helping to ensure that the value of rural businesses is understood and championed on a national stage.
Nominations are open in categories including:
It takes just a few minutes to put forward your favourite rural business or project, but your nomination could make a lasting difference.
The Awards journey
Every nomination is carefully considered, with regional finalists chosen before national winners are announced at a House of Lords reception in 2026. Each stage of the competition is designed to showcase rural excellence and give businesses the recognition they deserve. Find out more about this year's timeline and the Awards process here.
Your voice matters
Rural Britain thrives when we celebrate and support those who make it unique. So if you know a business, pub, shop or business that goes above and beyond, now is the time to tell us.
Nominate today and help us celebrate the best of the British countryside.