The Countryside Alliance Awards 2020/21 National Champions and Highly Commended Winners Regional Winners 2021 East of England Winners Midlands Winners North East Winners North West Winners South East Winners South West Winners Yorkshire Winners Wales Winners Regional finalists 2020 South East regional finalists 2020 South West regional finalists 2020 East of England regional finalists 2020 Midlands regional finalists 2020 Yorkshire regional finalists 2020 North West regional finalists 2020 North East regional finalists 2020 Wales regional finalists 2020 Game Champion regional finalists 2020 Clarissa Dickson Wright regional finalists 2020 Award categories The Awards process Meet the Judges Awards digital resources Champion and Highly Commended Badges East of England Regional Champion Badges Midlands Regional Champion Badges North East Regional Champion Badges North of England Regional Champion Badges North West Regional Champion Badges South East Regional Champion Badges South West Regional Champion Badges Yorkshire Regional Champion Badges Welsh Champion Badges Winners' Reception Information Spotlight on previous winners Latest news Nominating and the importance of quality It all starts with you and your nominations of stand-out local businesses that are going that extra mile and who you think are deserving of national acclaim. The past 15 years have seen us honour thousands of businesses, highlighting the efforts that many rural people go to for the benefit of their communities. The benefits these awards provide cannot be overestimated, and those who have won have told us of the positive impact their recognition has had on everyone they know as well as bringing a boost to their business. Are the owners of this shop the hub of the community, playing the key role of the rural local shopkeeper? Do the owners of this shop go above and beyond the call of duty? Are the owners of this shop ambassadors for local produce, helping their community to make informed choices about where their food comes from and giving them the chance to support their local producers? Is the guiding motivation a sense of community? Do these retailers deserve this national recognition and can they be an inspiration for all village shop owners at a time when so many are failing? Will this business continue to fly the flag for the local area for some time to come? Is this retailer championing ‘local food’ and supporting other local producers? Has the community been put on the map by the quality and diversity of local produce being sold, and breathed life into the community/ local economy? Is there a passionate commitment from the retailer? Has this retailer saved or promoted a traditional local food that may otherwise have been lost? Would winning this competition reward a really special enterprise and tell a positive story about rural life? Is this a diverse and energetic business? Is more going on at this business than the core activities? Is this business a growing asset to its community and making a real contribution? Does this business enhance the local area? Would winning this award be a well-deserved boost and help the business to develop further for the good of the community and the local economy? Is there a commitment to the future of the countryside, to jobs and to the local community? Is this pub the heart of the community? Is this pub putting its local area and produce on the map, reflecting its specific county/ region in the food and drink it serves? Is this pub enhancing the local economy and community, as well as welcoming tourists to this corner of Britain? Would the area suffer if this pub were not there? Is this pub remaining relevant and dynamic in a challenging business environment, and exhibiting a flair for hospitality? Would winning this competition reward a really special enterprise and tell a positive story about rural life while championing local food and drink? Is this retailer a qualified and experienced butcher? Is there a high regard for animal welfare? Is this butcher championing ‘local food’ and supporting other local producers? Has this retailer put the community on the map via the quality and diversity of local produce being sold, and have they breathed life into the community/ local economy? Is traditional butchery at the heart of the enterprise or have they brought a modern twist to this ancient skill?? Has this retailer saved or promoted a traditional local food that may otherwise have been lost? Would winning this competition reward a really special enterprise and tell a positive story about rural life and the farming industry? Does the retailer make an effort to meet their farmers? Is educating the next generation a priority? The Game Champion Awards was inspired by the growing interest in game meat and as a way to help support a boost in the game meat market. This award honours excellence in promoting and marketing game to the general public. The Clarissa Dickson Wright Award was instituted in 2013 with Clarissa’s full knowledge and support. Her Award centres on her belief in campaigning, educating and prioritising slow food, taste, quality and support for our farmers and producers.