Distributed over 300,000 free game recipe leaflets to the general public to generate awareness of Great British game meat

Delivered over 100 free game seminars to catering colleges

Created over 150 delicious game related recipes

Working with over 900 game dealers and butchers across the UK to raise awareness of where you can buy game

Helped increase the game meat market to £100 million annually in 2016 – and continue to watch it increase to an expected £140 million in 2020

Working in parallel with the British Game Alliance, supporting their initiatives

Welcome to Game to Eat the campaign dedicated to promoting the delights of wild British game meat.

In this campaign area you will find lots of information about the different types of game, when they are in season, advice on where to buy and ideas for lots of exciting recipes. Wild game is delicious, healthy and fabulously British the campaign is a key part of the Countryside Alliance’s campaigning work and is dedicated to promoting the produce of our shoots, game dealers, butchers and farm shops.

Game to Eat is the campaign dedicated to increasing the eating and enjoyment of British wild game. The campaign was founded in the year 2000 and since then game has grown tremendously in popularity as more and more people become fans of this delicious wild meat. The campaign reaches out to butchers, chefs, journalists’ in print, radio and tv media and of course to members of the public.       

All year round, pigeon, rabbit and certain varieties of venison can be found in the butchers, supermarkets and on the menu of restaurants. However it is during the open season when game comes alive with copious amounts of pheasant, partridge and grouse becoming available.  This website is designed to help you make the most of game.

As well as the delicious recipes and information on this website, you will find game featured in most magazines and cookery books these days as top chefs and food writers regularly champion this local, healthy and versatile meat.

However, it is important that the campaign continues to sustain the demand, and encourage even more people to try and enjoy this delicious and nutritious food.  So please spread the word about this fantastic produce of the British countryside.  

Game recipes

View our large collection of delicious game recipes

Cooking tips

Learn how to cook game meat and which wines to pair it with from the experts at Berry Bros. & Rudd

Game to Eat

Learn more about Game to Eat

Free Game to Eat recipe booklet


Roast Partridge, pear and honey

Learn how to make roast Partridge with pears and honey in the Game to Eat recipe booklet


Wild Duck confit croquettes

Find the recipe for these impressive wild Duck croquettes in the Game to Eat recipe booklet

Download your free booklet

Available for a limited time only, the new Game to Eat recipe booklet incorporates the best of British wild game in specially created recipes.

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