The Countryside Alliance is pleased to introduce its first Youth Ambassadors – five passionate young advocates for rural life who are shaping the future of the countryside.

The Countryside Alliance Youth Ambassador Programme celebrates young people who are passionate about rural life and determined to champion the countryside for the future. From land management and farming to conservation and field sports, our ambassadors bring fresh voices to the issues that matter.

We’re delighted to introduce Amelia Kite, Georgina Milne, Jamie Farr, Lucy Wray and Samuel Dauncey, who between them demonstrate the breadth of passion and commitment among young people in rural Britain. With their varied interests and experience, the ambassadors are helping to secure a future where the countryside is understood, respected and protected.

The Countryside Alliance is proud to give them a platform to share their voices, ensuring that the next generation is at the forefront of defending and celebrating the rural way of life.

Amelia Kite

Twenty-four year old Amelia is passionate about all aspects of rural life and, despite having grown up in the countryside, was not brought up in a farming or shooting family.

Amelia’s journey into shooting came later, after discovering The Country Girls UK at the Game Fair in 2021. That moment sparked a passion that has since seen her run the organisation’s gundog section, organise gundog days across the country and work on a sheep dairy farm, all while studying veterinary medicine at Harper and Keele Veterinary School. A keen former cricketer for Warwickshire and Nottinghamshire, she now channels the same drive into championing rural life and encouraging more young people to experience it first-hand.

When asked what the Countryside Alliance means to her, Amelia said:

“The Countryside Alliance represents a strong and united voice for the rural community, standing up for traditions, values and ways of life.”

Georgina Milne

Georgina recently began her career as an Agricultural Policy Graduate with the NFU, following her MSc in Sustainable Agriculture and Food Security. Though her work now focuses on policy, she’ll always keep her boots on the ground, whether farming, or beating on Saturdays with her Labrador, Penny, and young pup, Tuppence.

Georgina has always been immersed in rural traditions, from growing up on the hunting field to competing in pentathlon. She is passionate about farming, fieldsports and protecting the land, and believes too many misconceptions about rural life threaten its future. Joining the Countryside Alliance Youth Ambassador Programme was, for her, a way to help change that.

When asked what the Countryside Alliance means to her, Georgina said:

“The Countryside Alliance represents everything I stand for: protecting farming, fieldsports, and rural heritage while giving young people the confidence to see a future in rural Britain.

Jamie Farr

At 26, Jamie is a qualified rural surveyor and farmer from North Northumberland with a deep-rooted passion for the countryside. With a degree in Anthropology from Durham University, Jamie has managed estates ranging from highland estates in Scotland to urban fringe farmland in the south. Currently, he balances working part-time for a global property company with helping to run the family’s mixed farm.

Jamie is an enthusiastic field sportsman and is driven to protect the way of life he loves. As a Youth Ambassador, he sees the Countryside Alliance as both a powerful advocate and a much-needed voice of reason.

When asked what the Countryside Alliance means to him, Jamie said:

“For me the Countryside Alliance represents two vital aspects; a strong and united countryside acting as a litigious barricade, protecting the precious culture of the countryside from urban attack, and a bastion of education, re-balancing the status quo and correcting misinformation.”

Lucy Wray

Lucy is a graduate of the Royal Agricultural University where she studied Rural Land Management and currently works as a Graduate Rural Surveyor while pursuing her love of country pursuits – particularly trail hunting – with her pet beagle never far from her side.

Lucy’s passion for the countryside and her commitment to preserving rural traditions led her to join the Countryside Alliance’s Youth Ambassador Programme. As a Youth Ambassador, Lucy is especially concerned about the lack of support for farmers: a challenge she believes risks destabilising food production and wider economic balance.

When asked what the Countryside Alliance means to her, Lucy said:

“The Countryside Alliance is an important organisation for campaigning for rural areas and traditions. There are many issues which without the Alliance bringing these to the public eye, would be ignored.”

Samuel Dauncey

Originally from West Sussex, Samuel has been immersed in rural life from an early age, starting out beating at just four years old. Now a graduate of Harper Adams University with a degree in Rural Enterprise and Land Management, he works on a sporting estate where he is involved in hatching and rearing birds year-round.

Shooting is Samuel’s favourite rural pursuit, whether stalking, walked up, driven or clays. For Samuel it’s about enjoying the countryside in every season, supporting local businesses and sharing the experience with like-minded people.

When asked what the Countryside Alliance means to him, Samuel said:

“The Countryside Alliance plays such an important role within the rural community, voicing and highlighting issues we face as well as supporting and protecting the sports we all love.”