We've been counting the votes, and are now delighted to announce the 2026 Countryside Alliance Awards winners for the East of England! Congratulations to all the businesses on this and the finalist list, who were selected based on the strength and high quality of entries received and thoroughly deserve their places. 

The winners will go forward to represent the East of England and be considered for the national championship of the coveted 'Rural Oscar' at the House of Lords champions’ reception in July.

Butcher

Winner: Wild Meat Company, Suffolk
Highly commended: Trussell's Butchers, Hertfordshire

Finalists:

• Morgan’s Butchers, Essex
• Marsh Butchers, Essex
• Clarkes Butchery & Farm Kitchen, Norfolk
• Huttons Butchers, Suffolk

Local Food / Drink

Winner: Lower Wilbury Farm Shop, Hertfordshire
Highly commended: Lovelands Honey, Suffolk

Finalists:

• Jo’s Loaves, Hertfordshire
• Longhorn Farmshop, Cambridgeshire
• Palfrey & Co, Suffolk

Pub

Winner: Peacock Inn, Suffolk
Highly commended: White Horse, Norfolk

Finalists:

• The Jolly Waggoner, Hertfordshire
• Unruly Pig, Suffolk
• Gunton Arms, Norfolk

Rural Enterprise

Winner: Lannock Farm, Hertfordshire
Highly commended: Westgate Farm, Norfolk

Finalists:

• Frogs Farm, Suffolk
• Wild Meat Company, Suffolk
• Rush Matters, Bedfordshire

Village Shop / Post Office

Winner: Elton Village Store, Cambridgeshire
Highly commended: Kings Walden Shop and Post Office, Hertfordshire

Finalists:

• Rolfes of Walsham, Suffolk
• Garboldisham Village Store and PO, Norfolk
• Orford General Stores, Suffolk