The ‘Rural Oscars’ Are Back for 2017!

The Countryside Alliance Awards, nicknamed the ‘Rural Oscars’, are returning for their 13th year. Thousands of nominations have been submitted honouring the skills and produce, tradition, enterprise and the people who go the extra mile for their communities. New to 2017 is a pub category.

From thousands of nominations seven regional champions, from five categories, will be invited to Parliament for the British finals, and in the presence of MPs and Ministers just five will be crowned British Champions.

Nominations have now closed.

Regional champions will be announced in March 2018, with Welsh businesses attending a special reception at the Welsh Assembly in Cardiff. The regional champions then advance to the British final, which will be held in April 2018 at the House of Lords.

Here are some useful resources that finalists may wish to download:

Regional finalist logos:
East of England finalist
Midlands finalist
North of England Finalist
South West finalist
South East finalist
Welsh finalist

Electronic versions of the judging questionnaires:
Butcher electronic submission
Local food electronic submission
Post Office electronic submission
Pub electronic submission
Rural Enterprise submission

Please click here to download our regional finalist press release template.

 Meet the 2017 regional finalists:

South East England 

Village Shop / Post Office

Amberley Village Stores and Post Office

High Street Amberley Arundel West Sussex BN18 9NL

Graffham Village Shop

The Street Graffham Petworth West Sussex GU28 0NP

Meonstoke Post Office and Village Stores

Warnford Road, Corhampton Southampton Hampshire SO32 3ND

The Shop at Strood Green

1 Tynedale Road, Strood Green Betchworth Surrey RH3 7JD

Local Food / Drink

Blue Tin Farm Shop

Keeper Cottage Ipsden Wallingford Oxfordshire OX10 6QU

Pecks Farm Shop

Stockwell Farm Eggington Leighton Buzzard Bedfordshire LU7 9PA

Stansted Farm Shop and Butcher

The Maze Courtyard Stansted Park Rowlands Castle Hampshire PO9 6DX

Quex Barn

Quex Estate Birchington Kent CT7 0BB

Rural Enterprise

Applegarth Farm Shop and Restaurant

Headley Road Grayshott Hampshire GU26 6JL

Claydon Christmas Tree Farm

Stone Court Barn Steeple Claydon Buckinghamshire MK18 2LJ

The Ark Bakery

2 Ark Cottages, Canterbury Road Etchinghill Folkestone Kent CT18 8DE

Balcombe Sawmill

Haywards Heath Road Balcombe West Sussex RH17 6NJ


Olivier at The Red Lion

Britwell Salome Watlington Oxfordshire OX49 5LG

The Boot Inn

Church Lane Houghton Stockbridge Hampshire SO20 6LH

The Crown Inn

Worthing Road Dial Post Horsham West Sussex RH13 8NH

The Tally Ho!

Hungerford Newtown Hungerford Berkshire RG17 0PP


Jo Gleesons Butcher

34 Hazlemere Road Penn High Wycombe Buckinghamshire HP10 8AD

Outwood Butchers

Brickfield Road, Outwood Redhill Surrey RH1 5PX

The Egg House Charcuterie

Gibson Lane Haddenham Aylesbury Buckinghamshire HP17 8AP

Vicars Game

Casey Fields Dairy, Ashampstead Reading Berkshire RG8 8SJ

South West England

Village Shop / Post Office

Charlton Horethorne Village Shop

North Road Charlton Horethorne Sherborne Dorset DT9 4NL

Coombe Bisset Stores

Homington Road Coombe Bissett Salisbury Wiltshire SP5 4LR

Hawkesbury Community Shop

High Street Hawkesbury Upton Badminton Gloucestershire GL9 1AU

Shalbourne stores

Kingston Road Shalbourne Marlborough Wiltshire SN8 3QF

Chettle Village Stores

3A Lower Farm Cottages Chettle Blandford Forum Dorset DT11 8DA

Local Food / Drink

A J Morgan

France Lane Farm, France Lane Hawkesbury Upton Badminton Gloucestershire GL9 1AN

Duchy Charcuterie

Primrose Cottage Busveal Redruth Cornwall TR16 5HF

Fillet & Bone

High Street Chipping Campden Gloucestershire GL55 6AT

The Salt Pig

6 North Street Wareham Dorset BH20 4AF

Newton Farm Foods

Newton Farm Newton St Loe Bath BANES BA2 9BT

Rural Enterprise

Green & Blue

Unit 1C, New Road Perranporth Cornwall TR6 0DL

Future Roots

Rylands Farm Boys Hill Holnest, Sherborne Dorset DT9 5SP

Greenway Training Centre

Thickthorn Farm Preston Chippenham Wiltshire SN15 4DY

Eat Festivals

Starlight House 14 The Grove Burnham-on-Sea Somerset TA8 2PA


The Princes Motto

Barrow Street Barrow Gurney Bristol BS48 3RY

Red Hart Inn

Blaisdon Gloucestershire GL17 0AH

The Swan

Long Street Enford Pewsey Wiltshire SN9 6DD

White Hart

High Street Yetminster Sherborne Dorset DT9 6LF


Toby Haynes Butchers  

32 High Street Corsham Wiltshire SN13 0HB

Pelynt Stores & O’Keefe Butchers

Pelynt Summer Lane East Looe Cornwall PL13 2LG

Webster Family Butchers

440 Wimborne Road Bournemouth Dorset BH9 2HB

Tim Potter Butchers

19 Fore Street Wellington Somerset TA21 8AA

East England

Village Shop / Post Office

Alwalton Village Post Office,Stores and Tearoom

18 Oundle Road, Alwalton Peterborough Cambridgeshire PE7 3UP

Finchingfield Post Office and Village Stores

The Post Office Bardfield Road, Finchingfield Great Dunmow Essex CM7 4LS

Itteringham Village Shop

Wolterton Road Norwich Norfolk NR11 7AF

Otley Village Stores

Chapel Road, Otley Ipswich Suffolk IP6 9NT

Local Food / Drink

Nortons Dairy Church Farm

Church Road Frettenham Norwich Norfolk NR12 7NN

The Norfolk Deli

16 Greevegate Hunstanton Norfolk PE36 6AA

Willow Tree Farm Shop

Lower Road Glemsford Sudbury Suffolk CO10 7 QU

Maypole Pork

Felsham Road Bradfield St. George Bury St. Edmunds Suffolk IP30 0AA

Heath Farm Suffolk

51 Moat Lane, Rougham, Bury St Edmunds IP30 9JZ

Rural Enterprise

Clinks Care Farm Eaton Farm

John Watson Farms Ltd, Church Road Church Road, Toft Monks Beccles Norfolk NR34 0ET

Tower Equine

Tower Farm, Grimsthorpe Bourne Lincolnshire PE10 0NF

The Secret Garden Touring Park

Mile Tree Lane Wisbech Cambridgeshire PE13 4TR

Deepdale Backpackers & Camping

Deepdale Farm Main Road Burnham Deepdale Norfolk PE31 8DD


The Plough Inn

15 High Street Swinderby Lincoln Lincolnshire LN6 9LW

The Three Tuns

Great Hormead Buntingford Hertfordshire SG9 0NT

The Green Man Pub

24 High Street Ropsley Grantham Lincolnshire NG33 4BE

The White Hart

Helmingham Road Otley Ipswich Suffolk IP6 9NS


G M Gilbert Family Butcher

1A The Hwy Great Staughton St. Neots Cambridgeshire PE19 5DB

Sargeant’s Butchers

Atherton House, High Street Barrow-upon-Humber North Lincolnshire DN19 7AA

Coxfords Butchers

11 Market Place, Aylsham Norwich Norfolk NR11 6EH

Trussell’s Butchers

143 London Road Knebworth Hertfordshire SG3 6EX

North of England

Village Shop / Post Office

Church Fenton Community Shop

Station Road Church Fenton Tadcaster North Yorkshire LS24 9RA

Dobcross Village Store

The Fold, 18 Woods Lane Dobcross Oldham Greater Manchester OL3 5AN

Monk Fryston

41 Main Street, Monk Fryston Leeds North Yorkshire LS25 5DZ

The Churchmouse at Barbon

New Road Barbon Near Kirkby Lonsdale Cumbria LA6 2LL

Local Food / Drink

Blagdon Farm Shop

Unit 16-18, Milkhope Centre Berwick Hill Road, Seaton Burn Newcastle upon Tyne Tyne and Wear NE13 6DA

Courtyard Dairy

Crows Nest Barn Austwick Lancaster North Yorkshire LA2 8AS

The Lambing Shed

Moseley Hall Farm Chelford Road Knutsford Cheshire WA16 8RB

Wincle Brewery

Tolls Farm Barn Dane Bridge Wincle Cheshire SK11 0QE

Rural Enterprise

LymeField Garden Centre

Lymefield Farm, Lymefield Broadbottom Hyde Greater Manchester SK14 6AG

The Hideaway at Baxby Manor

Baxby Manor Husthwaite York North Yorkshire YO61 4PW

Stepney Hill Farm Butchers

Stepney Hill Farm Stepney Road Scarborough North Yorkshire YO12 5NL


Lime Tree Farm, Hutts Lane Grewelthorpe Ripon North Yorkshire HG4 3DA


The Boot & Slipper

St. Helens Square Barmby Moor Pocklington East Riding of Yorkshire YO42 4HH

The Butchers Arms

Harberwain Lane Crosby Ravensworth Penrith Cumbria CA10 3JP

The Moors Inn

Appleton-le-Moors, York, YO62 York Yorkshire YO62 6TF

The Sutton Gamekeeper

13 Hollin Lane Sutton Macclesfield Cheshire SK11 0HL


Glaves Butchers

37 Cayley Lane Brompton – by -Sawdon Scarborough Yorkshire YO13 9DL

WMH Farm Fresh Meats

4 Church St Haydon Bridge Hexham Northumberland NE47 6JJ

Joe Simpson Butchers

The Croft, Cockfield, Bishop Auckland Co Durham DL13 5AA

E V Slack & Sons

Sunnyside Farm, Carr Lane, Wadworth Doncaster Yorkshire DN11 9AS


Village Shop / Post Office

In The Myddle

Alford Gardens Myddle Shrewsbury Shropshire SY4 3RG

Pontrilas Shop and Post Office

Pontrilas Hereford Herefordshire HR2 0BA

Sulgrave Village Shop

15 Magpie Road Sulgrave Banbury Northamptonshire OX17 2RT

Norwell Village Stores

Main Street Norwell Newark Nottinghamshire NG23 6JN

Suckley Village Shop and Post Office

Longley Green Suckley Worcestershire WR6 5DU

Local Food / Drink

Friar Street Kitchen

12 Friar Street Worcester Worcestershire WR1 2LZ

Welbeck Farm Shop

Cavendish House Welbeck Worksop Nottinghamshire S80 3LL

Ludlow Market

Castle Square Ludlow Shropshire SY8 1AX

Pengethley Farm Shop

The Garden Centre Ross-on-Wye Herefordshire HR9 6LN

Rural Enterprise

The School of Artisan Food

Lower Motor Yard Welbeck Nottinghamshire S80 3LR

WHM Work Connections

60 Green Lane Seagrave Loughborough Leicestershire LE12 7LU

Pheasants Roost B and B

Lyndon Road Manton Oakham Rutland LE15 8RN

Nelson’s Gin Distillery and Gin School

10 Saxon Close Ashbourne Derbyshire DE6 1TB


The Lazy Trout Pub

Meerbrook Leek Staffordshire ST13 8SN

The Talbot Hotel

Bromyard Road, Knightwick Worcester Worcestershire WR6 5PH

Kings Arms

13 Top Street Wing Oakham Rutland LE15 8SE

The Angel Inn

Kingsland Herefordshire HR6 9QS


Maypole Butchers

Chapel Street, Welford on Avon Stratford-upon-Avon Warwickshire CV37 8PX

Morgan’s Country Butchers and Smokery

34 Waters Upton The Chestnuts Telford SHROPSHIRE TF6 6NP

Perrys of Eccleshall

19-21 Stafford Road Eccleshall Stafford Staffordshire ST21 6BL

Sebastian’s Butchery

1 Saxon Court, High Street Bidford-on-Avon Alcester Warwickshire B50 4AB


Village Shop / Post Office

Newbridge on Wye Post Office and Shop

Post Office Newbridge-on-Wye Llandrindod Wells Powys LD1 6LH

The Llandegla Community Shop

Llandegla Wrexham Denbighshire LL11 3AS

Cerrigrudidion Post Office and Shop

King Street Cerrigydrudion Corwen Conwy LL21 9SU

Siop Y Pentre

High Street Cilgerran Cardigan Sir Benfro SA43 2SG

Siop Sarah Post Office

Maenclochog Clynderwen Sir Benfro SA66 7LB

Local Food / Drink

The Olive Tree Deli

Olive Tree 33 High Street Mold Flintshire CH7 1BQ

Hufenfa’r Castell

Castle Square London London LL46 2YH

Mead Farm

Mead Lane Redwick Newport South Wales NP26 3DE

St Dogmaels Local Producers Market

Hanes Llandoch The Coach House, Shingrig, St. Dogmaels Cardigan Sir Benfro SA43 3DX

Rural Enterprise

Blaenafon Cheddar Company

80 Broad Street Blaenavon Pontypool Torfaen NP4 9NF

Mostyn Kitchen

Garden Cottage, Mostyn Hall Mostyn Holywell Flintshire CH8 9HN

E & C Falconry Experience

Gwern-Hesgog Nantmel Rhayader Powys LD6 5PE

Chilly Cow Ice Cream

Stryt Fawr Llanychan Ruthin Denbighshire LL15 1UF


Dolaucothi Arms

Pumpsaint Llanwrda Sir Gaerfyrddin SA19 8UW

Hare & Hounds

Maendy Road Aberthin Cowbridge Vale of Glamorgan CF71 7LG

Wheelwright Arms

Erwood Builth Wells Brecon Pwys LD2 3EQ

The Cottage Inn

Cae Sgubor Llandeilo Carmarthen Carmathenshire SA19 6SD


I G Nicholas

I G Nicholas 26 High Street Cowbridge Vale of Glamorgan CF71 7AG

Swan’s Farm Shop

Corwen Road Treuddyn Mold Flintshire CH7 4LE

Ken Davies Butchers

London House Crymych Pembrokeshire. SA41 3QE

Chris Hayman Butchers

Brian Crane Butchers 52-53 Main Road, Maesycwmmer Hengoed Caerffili CF82 7PJ

Welsh Champions

Local Food

St Dogmaels Local Producers Market

Hanes Llandoch The Coach House, Shingrig, St. Dogmaels Cardigan Sir Benfro SA43 3DX


Swan’s Farm Shop

Corwen Road Treuddyn Mold Flintshire CH7 4LE

Rural Enterprise

Blaenafon Cheddar Company

80 Broad Street Blaenavon Pontypool Torfaen NP4 9NF

Village Shop & Post Office

Newbridge on Wye Post Office and Shop

Post Office Newbridge-on-Wye Llandrindod Wells Powys LD1 6LH


The Cottage Inn

Cae Sgubor Llandeilo Carmarthen Carmathenshire SA19 6SD


Meet the judges

 Philip Johnston, The Daily Telegraph

“It is always a great pleasure to judge the Countryside Alliance awards. The Daily Telegraph is proud to sponsor the prize for Best Village Shop/Post Office, an institution that along with the church and the pub is often the beating heart of a rural community. Yet as with much else in the countryside they are hard to maintain as viable businesses. I am sure that, as in the past, we will hear stirring stories of enterprise, initiative and success in the face of adversity.”


William Sitwell – Waitrose Food Editor, MasterChef critic and award-winning author

“I am delighted to be a judge on the 2017 Countryside Alliance Awards – these Awards reward the very best of our produce, entrepreneurial spirit and determination of those who run rural businesses. I am most looking forward to sampling some of the best produce our countryside has to offer and hearing inspirational stories of those who keep our rural communities alive.”


Emma Penny – Farmers Guardian

 “The Countryside Alliance Awards are a fantastic way to highlight and celebrate rural businesses. I am always inspired when I hear how everyone involved – from farmers to butchers, village shops to small businesses – has made a difference to their local community. As a judge I am often in awe about the challenges some of these businesses have overcome, and about the levels of passion and persistence which comes through in every entry.”  


Peter Gott, Sillfield Farm

“I am thrilled to be part of the Countryside Alliance awards once again. I am eager to taste the delicious food that our countryside has to offer and will be looking for those that truly take pride in what they do. These Awards mean so much not only to those who win, but to the whole community where the business based.”  



Sally Merison, Clarissa Judge

“In my opinion these awards are possibly one of the best things that the Countryside Alliance has done for the countryside! This is proved by the increasing number of ‘possibles’ and categories each year and the enthusiasm and pleasure shown by all the entrants. I am honoured to be a judge and look forward to learning about all these wonderful people, and their love for the countryside.”


Baroness Mallalieu, Clarissa Judge

“Rural businesses are the lifeblood of this country and its communities so it is only right we acknowledge the heroes that make our countryside great. I’ve seen first-hand how the nominees for the Countryside Alliance Awards represent the brilliance of rural Britain and I am delighted to part of celebrating their wonderful achievements.” 


Michael Gove, Secretary of State for Environment, Food and Rural Affairs

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